According to Techopedia, only 11% of the apps registered on Salesforce’s AppExchange are Salesforce native. If you are using any of the Salesforce products, from marketing to accounting, better consider using 100% Salesforce native apps. Shift gears to high degrees of reliability, accuracy, and performance.

Today every size of business emphasizes security, data integrity, technical simplicity, extensibility, and user experience. Choosing a native app is the best choice when it comes to succeeding because only then your Salesforce world translates to a unified, cohesive, and active business process on a single platform. Let’s discuss the top five reasons to get a clear picture about why you should build native applications in Salesforce, and how it propels the top-line revenue of your business.


What are Native Salesforce Applications?

Native Salesforce applications are developed exclusively on the Lightning Platform coded in a specific programming language, such as Java for Android operating systems or Objective C for iOS. They are easily hosted, managed, and delivered by The advantage of having a native Salesforce application is that you can access data directly in the Salesforce Lightning Platform database, just like a Salesforce inbuilt feature or application.

Non-native apps on the other hand use APIs and connectors to access “your data” that is stored “outside” your Salesforce world. They not only pose security threats but also make your Salesforce world buggy, slow and expensive since every action on the app makes a call to the external server. See where this is going? It’s like you have an iPhone and have to spend on an external hard drive for storage. But in Salesforce, native apps make up for the features that you wish existed! And that’s where we come in.



Native Salesforce applications offer you a single user interface, security model, and data model for your entire business. This plays a crucial role in data integrity strengthening tasks from accounting to operations. Not only that, these apps let you prioritize automating and customizing your Salesforce system.

REASON 1: Accurate & up-to-date data with direct Heroku DB access

Shifting to native apps helps you eliminate the need for frequent DB calls and refreshes. Heroku is a part of the Salesforce platform which is polyglot in nature and apps built on Heroku can be accessed using Heroku Connect which directly exposes the app’s database. This means you have access to accurate and real-time data. With native apps, significant features such as API access, system automation, approvals, email alerts, metadata configuration visibility, reporting, security, and more are all readily available.

REASON 2: Fully customizable & easy-to-configure

Many businesses have a complex business need that is not directly addressed by off-the-shelf apps. Their organizational structure may require a lot of customization to meet their unique business needs for a specific solution. There’s good news, staying native, you effortlessly customized and configured, using Salesforce tools, to meet the unique needs of a business. However, many other service providers fail to support their customers with the flexibility that is often required for complex business requirements.

REASON 3: Guaranteed Data Security

Salesforce is known for its secure cloud applications in the world. As Salesforce native apps are fabricated entirely on the Salesforce platform your data is not stored outside your Salesforce world. That mitigates your risk of data breaches as well as eliminates the data unavailability problem in case your non-native app’s server or DB goes offline. Your enterprise data is safe and secure within Salesforce’s servers.

REASON 4: Ensure Compliance

It is important that every single software solution that handles your organization’s data be compliant with your business. Therefore, when it comes to data compliance and security policy, Salesforce native applications are more aligned. Salesforce has already done an effort to ensure that its platform meets the requirements of international compliance standards (FedRamp, GDPR, HIPAA, SOC 2, etc.).

REASON 5: Cut Hidden Costs

How many times have you been surprised with hidden charges on using third-party apps? Our guess is “countless”. On the other side, Salesforce native apps are consolidated on a single platform which means all the costs of traditional integration, middleware, and integration maintenance disappear. No resource wastage on DB or API calls either!

In short, less time, less money, and better performance.


Final Thoughts

Altogether, Salesforce native apps perform faster and offer more reliable solutions for Salesforce users than siloed apps. Also, it makes enterprises’ tasks easier to manage, faster, more precise, and more operative. So, introduce your organization to native apps! 

At Amtex, we build applications on Heroku, which is Salesforce’s very own polyglot platform. Your Heroku app’s database, unlike a third-party app, is exposed directly making it intrinsic to your salesforce world. Not just that, we see how to provision the app for local development. That will help you avoid a huge amount of DevOps and engineering work to stay focused and productive. We work using a user-centric Rapid Deployment Model which helps enhance user adoption and minimize downtime, pushing your top-line revenue curve higher.

If you want to book a meeting to better understand the benefits of building a Salesforce native app, feel free to reach out to us with your queries.

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