What does Business Intelligence have in common with the Ancient Inca Culture?
Do you look for constellations on a starry night? Most of us connect the stars in front of us and start looking for the Ursa, Orion, Cassiopeia, Crux etc. Come to think of it, not most of us, but perhaps everyone is doing the same old same old. Different cultures connect different stars and have different names for these constellations but in essence, everyone connects the bright dots that shine so surely. Everyone… except the Incas. Let’s take a quick walk through early 13th century before we start off with the Data and Analytics side of this.
Who were the Incas?
Not trying to dole out a history lesson in an analytics forum but the Incas history is quite captivating. Despite being a considerably small percentage of population (15k to 20K), the Incas were the last chapter of the Andean civilization and ruled about 10 million people during 1438 to 1533 (Wiki: Inca Empire). How the Incas stargazed, is unique to their civilization. Their perspective was completely different from the entire world and all civilizations put together.
The Incas looked for the dark spaces between the stars. The constellations of the Incas were called Yana Phuyu or the “dark clouds” – spaces between the stars. It never occurs to one that we could in fact create constellations from the darkness. Come to think of it as an analogy drawn between analytics – are you stuck in a rut of connecting the data points right in front you? Look beyond the obvious – the seemingly invisible data.
Your Analytics is your Universe. Find your Yana Phuyu.
The Universe holds unexplored secrets and so does your data. We make shapes out of clouds and create constellations by connecting the stars – always connecting what’s right in front of us. Not once thinking that it is not just about where the light shines. Your analytics has spaces that are “dark” and unexplored. Game-changing decisions stem from these unexploited gaps in your analytics journey.
Nice thought? More like an epiphany.
Leader or Laggard?
True insights-driven businesses in 2020 boast a USD 1.3 trillion revenue according to forrester. What slice of it do you have?
It’s time to find the gaps in your analytics and transform into a true insights-driven enterprise. What is the biggest hurdle faced by organizations when it comes to analytics adoption?
Too much data, too many tools, too little action.
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Meet us at the Information Builders Virtual Summit 2020
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Are you efficiently utilizing the IB product stack? Are you taking full advantage of ALL the product features? Trouble establishing a “single source of truth”?
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Beyond the obvious, lie the unexploited gaps of your product adoption and analytics journey.
Are you ready to harvest the vast potential of your data?
Are you ready to discover, your Yana Phuyu?